The Boathouse Ellesmere branding

nFocus

Web Design

nFocus are an award winning software testing company who approached Kensa to refresh their branding, mainly focusing on their website which has a strong industry following. We brought their brand to life with a unique illustrative style, evolved colour scheme and eye-catching animations that run throughout their website and supporting collateral.
www.nfocus.co.uk/ 

Project breakdown

  • Web Design 50%
  • Illustration 20%
  • Animation 20%
  • Print design 10%
Responsive layouts
Bespoke service icons
Internal line illustrations

Illustrative Animations

One of the key features of the new branding was the unique and impactful illustration style. Throughout the site we created a number of bespoke illustrations, which helped to make a previously complex range of topics and services easy to understand and digest. We developed these a stage further by introducing animated page headers to further engage the target audience.

Designs lost in the process

Concept Creation

For rebranding, we like to consider a variety of directions to suit the client’s business objectives and how they want to be perceived by their clients. In this instance, nFocus wanted to communicate their industry-leading expertise whilst remaining friendly and approachable. The image to the left shows the three initial concepts that we produced, each aiming to fulfil this brief in a different way.

We worked with nFocus based on their feedback, and a final design emerged that played upon the strengths of their initial preferred directions, evolving into a fully illustrated brand application and website shown below.

Additional branding elements

Now that nFocus had a new agreed look and feel to their brand, it was important that this translated across the rest of their branded collateral. To compliment this we produced business cards, flyers, data sheets, banner stands, a bespoke exhibition stand and a range of templates for their informative guides.

User guide cover design
Banner stand design

Client

nFocus are an award winning software testing company, providing quality software testing consultancy services for over 18 years.

Brief

nFocus wanted us to improve the overall look and feel of their brand, with the main focus being on their in-depth website as well as rolling out the new style across various collateral.

Outcome

Kensa created a fresh and modern brand for nFocus, which consisted of a unique illustration style, evolved colour scheme and eye catching animations. We designed and rebuilt their extensive website, as well as updating collateral such as brochure covers, business cards and exhibition material.

And we can do the same for you...

We’ve produced a range of websites and online identities from stand alone pages through to online stores with hundreds of pages. Whether it’s a tweak to an existing website, complete overhaul or something new we have the experience to offer an effective digital solution.