The making of: Digital Dash
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Digital dash was a Kensa marketing campaign launched in 2016, timed to loosely coincide with the Olympics.
It was primarily aimed at existing clients, giving them a fun distraction and opportunity to win some cool prizes while learning more about the Kensa team and our services in the process. We also got to show off our creativity and produce something a little different!
From building a brand and illustrating characters based on the team to developing assets, animations, coding the game and running a 2 week competition, we did it all in house.
The response rate was great, with several users logging 30+ sessions of over 20 minutes in length. There was a fierce competition to stay top of the table, but even those who didn’t get the high score enjoyed having a go.
Check out our new project page to get a glimpse behind the scenes of all the elements involved and how it was all put together.