Digital Dash: Kensa does a web-based game
So, what was it?
A running themed browser game featuring the Kensa team, released as a campaign to tie in with the 2016 Olympics.
It was designed to showcase our interactive design skills while also giving our clients a fun distraction and letting them win some cool prizes along the way.
- Design & Illustration 35% 35%
- Web Development 60% 60%
- Chaos 5% 5%
A quirky roster of runners
The playable characters were based on the 2016 Kensa team, each with their own unique style, stats and sometimes even accompanying cats.
How to play
Just pick a character then keep running and dodging obstacles until you run out of lives – simple. The longer you survive, the higher your score! It’s harder than it sounds though, the game speeds up over time so you’ll need swift reflexes to avoid the nasty surprises which are in store the further you go.
Score big, win big
During the 2016 Olympics the high score table also determined what prizes people would win, with higher value bundles the better you do, resulting in a fierce battle to stay top of the table!
Play on any device
The game was designed to resize and work on any size device, whether you’re playing on a large screen desktop computer or a smartphone. Even the controls varied, with keyboard controls for desktops and swipes when you’re on a mobile or tablets.
Our digital makeovers
Illustrating the Kensa team as game characters
The good, the bad and the annoying
We created loads of power-ups and obstacles for the game, from Kensa Coins which increase your score and energy drink speed boosts to broken beige PC’s and even the dreaded Clippy who always pops up at the worst possible time.
Is this real life?
As part of the prize pool we took the most powerful power-up in the game – the energy boost – and had a limited edition batch of real life Digital Dash energy drinks created!
Want a FREE Digital Dash energy drink?
*Limited edition, while stocks last
Choose your mood
Picking a character doesn’t just determine what your runner looks like, it also changes the scenery and music. The Kensa team are an eclectic bunch too, so depending on who you pick it’ll vary from happy melodies to heavy metal and a beach side stroll to a dash down dark alleyways.
Grunts and groans
Each character also had custom sound effects recorded* to add an extra layer of personality. Run into an obstacle and you’ll hear your Kensa character do their best impression of being in pain – ouch!
* No members of the Kensa team were (seriously) harmed during the making of this game
Hear the Kensa team in pain
You can’t win prizes any more, but you can still play the game online:
Looking for an interactive campaign of your own, or just want to brag about your high score?