A Bundle of Creativity
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Paycare is a not-for-profit organisation specialising in Health Cash Plans for businesses and individuals for over 140 years.
We’ve been supporting Paycare with their design and marketing for so long now, from redeveloping their website from the ground up to creating illustrated characters for each member of their team – the guys at Paycare are never short of a fun, creative brief!
That’s why we were super excited when Paycare approached us to help launch their brand new employee wellbeing package, Bundle, designed to help businesses support their staff’s mental, physical and financial wellbeing.
Our first task was to craft a distinctive brand identity for Bundle, which reflected Paycare’s caring and approachable personality whilst giving Bundle it’s own unique look and feel. The branding was rolled out across a range of elements including a series of landing pages, animated videos, social media launch and a wealth of supporting marketing material.
We rounded up a few creative brains to speak about their role in the project:
Jess, who oversaw creative direction:
“I wanted Bundle to evoke the feeling of opening a special gift, packed with all the goodies, care and support you need to be your best self. Playful illustrations, energetic language and a bright colour palette helped bring this vision to life, resulting in something distinctly new, yet familiar enough to sit amongst Paycare’s existing offering. It’s been a joy to work on Bundle, and a pleasure to see it out in the wild!”
Our animation wiz Dean said:
“I was tasked to produce a short animation to celebrate the launch of Paycare’s new service, Bundle! It was exciting to be working on a project so bright and unique. It was fun to explore how the playful illustrations could be brought to life through animation, together music and sound effects. Overall, I’m really happy with the end result!”