Brand identity and ecommerce website design selling designer ladies watches
You can probably guess the direction of the project – it’s all in the name really. We were commissioned to design a new website, a stylish website… a website selling Stylish Ladies Watches!
The creative direction of this project was largely defined from the outset, it had to be elegant and sophisticated with a feminine focus.
The logo is composed of strong typographic elements to visually represent stylistic aspect of the products with an soft silhouette of an elegant ladies watch to reinforce the product type. It sounds fairly straight forward but we were really happy with the final outcome.
“The website had to be elegant as well as sophisticated with a feminine focus.”
For the website we developed a modern, minimal design with an emphasis on showcasing the products themselves rather than the site around them. This was supported with a series of custom high resolution product photographs to highlight the exquisite detail of the watches.
Unfortunately the photography budget didn’t extend organising a photo shoot of some ‘stylish ladies’ wearing the watches, so we combined product shots with manipulated stock imagery to created some high impact designs for the homepage at a fraction of the cost.
www.stylishladieswatches.co.uk
