Refreshing the design of an existing promotional leaflet
This project initially began as a simple content update due to Rapra having recently changed address, however we took the opportunity to also redesign the leaflet to make it more visually engaging.
As the majority of the content was preexisting this was largely an exercise in layout and aesthetics, as a starting point we decided to place further emphasis on the curved design element of the Rapra identity and use it as a framing element within the design.
Extending the life of your existing promotional items can be highly cost effective
The brand colour of green was also used much more prominently to give better recognition and the original imagery from the previous design was repurposed and adapted for the new layout thus avoiding unnecessary additional stock imagery purchases.
This project is a great example of how refreshing existing marketing materials can be a highly cost effective way to refresh your promotional items without all of the resources required to create new material from scratch.
