Creating a dating site aimed at people over 50
The brief for this project was to create a custom template design for a new dating website to run in association with Silver Surfers Club, an online community to help people over 50 get the most out of the Internet.
A complimentary service to run alongside the original Silver Surfers Club brand
The brand identity is an evolution of the silver surfers logo, with the original friendly mascot being replaced by a pair of stylised male and female computers together.
For the website design we used a light blue colour palette to tie in with the original silversurfers brand along with soft, rounded design elements to give a friendly and open visual style designed to appear welcoming to people who may be apprehensive about getting into online dating for the first time.
Along with the standard website design and registration form we also provided bespoke banners for use within the email communications and tailored the colour scheme of the backend dating site application to provide a consistent look and feel.
